Turning Skeptics into Supporters: Engaging Teams in Product Change Description.


September 2, 2025

PRESENTED BY: Michael L. Stern, MD, FACS, VA-BC

This presentation outlines strategies for introducing new vascular access products in clinical settings. It covers foundational principles for defining and measuring problems, mapping stakeholders, and gaining multi-role buy-in. Real-world examples and best practices are provided to illustrate the implementation and adoption of new products, with a focus on sustaining change through continuous education and celebrating wins.

LEARNING OBJECTIVES

1. Understand the foundational principles for defining and measuring problems, mapping stakeholders, and identifying affected parties

2. Learn strategies for building multi-role buy-in and overcoming standardization barriers in clinical settings

3. Gain insights into the importance of ongoing education and the diffusion of innovations to sustain change

4. Explore real-world examples and best practices for implementing and adopting new vascular access products

This webinar is free to everyone!

The Association for Vascular Access (https://www.avainfo.org/events/EventDetails.aspx?id=1952970&group=>) is an accredited continuing education provider through the California Board of Registered Nurses. Provider #: CEP12371.

Register Now (https://www2.eloquesthealthcare.com/SternWebinarW)

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